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Baylor EMBA CD, Video, Mailer

Interactive CDs, Video Interviews, Mailer & Brochures

The Baylor Executive MBA program wanted to create an engaging mailer and interactive content to promote their EMBA programs in Waco and Dallas. I worked directly with our business development team to interview the client and determine the scope of the project and outline a structure that would meet their needs.

Once the contract was signed, I was responsible for every aspect of the project. After studying their programs, I outlined the content structure and provided the copy for the CD and printed materials. I designed an interactive interface and transitions for the CD and scripted overview videos for the major segments of content as well as created motion graphics to explain various aspects of the program. I traveled to several locations in Waco and Dallas to conduct interviews with program faculty, alumni and students. I designed the printed mailer and a series of program brochures to accompany the interactive CDs.

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Services Provided

  • Business Development
  • Project Management
  • Concept Development
  • Design
  • Motion Graphics
  • Copywriting
  • Talent Selection
  • Video Interviews
CD Tour (1:58)
Introduction Video
Main Menu
Campus Information
Student Overview Video
Graduate Profile
Faculty Interview
Mailers with CDs
Direct Mailers

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