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Know The Code

Marketing Campaign

BYU-Idaho’s president asked University Communications to create a campaign to heighten awareness of the dress and grooming standards on campus. Typically the university would have exemplified proper dress and grooming in the campaign. I proposed a concept that took a tongue-in-cheek approach to the common dress and grooming infractions. I provided the original visual and copy then collaborated with a copywriter to develop the double entendre for each topic. The University Communications Creative Services team executed the photos and typographic solutions.

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Services Provided

  • Strategy
  • Concept
  • Copywriting
  • Creative Direction
Poster
Poster
Poster
Poster
Poster
Poster
Poster
Poster
Poster

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