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Interactive Industrial Training

Promotional Print Collateral, Training Packaging

Crystal Canyon spun off a company that developed interactive training for the fluid power industry. As one of our consultants said, the training in that industry was so behind technologically, they would get excited when a trainer used “color overheads”. We had to do some work to help them understand the power of CD–based training curriculum. I had been responsible, with another employee, for producing the vast majority of the training curriculum. I was tasked with creating some eye–catching promotional materials and a CD that could be taken to tradeshows and used by our sales force.

We had some 3D models of hydraulic components we had used in our training. I suggested they would make great visuals if they were lit differently and had realisitc textures applied. I took the rendered components and added dynamic backgrounds and other textural elements to create the signature marketing images. I wrote the copy which was a little tounge–in–cheek and created the structure for the CD content, user interface as well as the packaging.

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Services Provided

  • Communication Strategy
  • User Interface Design
  • Package Design
  • Copy Writing
  • Project Management
Tradeshow Booth Graphic
Tradeshow Booth Graphic
Tradeshow Booth Graphic
Tradeshow Booth Graphic
Promotional CD Packaging
Training CDPackaging

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